Blog I

BCB wins battle with Shakib and Betwinner The primary goal of surrogate marketing is to increase brand familiarity and create brand recall. The day BCB communicated their Expression of Interest (EOI) to the franchises through the media to play in the upcoming BPL, it was stated that any company related to tobacco, alcohol and betting

Shakib terminates Betwinner deal after BCB’s stern warning In response, the Indian government issued a ban on the use of tobacco and nicotine as ingredients in any food through the Food Safety and Standards (Prohibition and Restrictions on Sales) Regulations in 2011. Pan masala companies then started providing free tobacco in separate packets with pan

BCB wins battle with Shakib and Betwinner Establishing a strong brand identity is essential to build a loyal customer base for new brands. Therefore, it is crucial for new brands to invest in various marketing efforts to create a strong brand identity and build brand recall among customers. Bangladesh Cricket Board President Nazmul Hassan has